Tuesday, February 04, 2014

Coke and Balls




"You. You."

Yes, I'm talking to you, immigrants who are now citizens and full fledged contributors of America. Did you really think you could pull that off. I must give you credit for trying. You almost had us fooled, but before long, things went awry and back to normal.

After 18 grueling games in which 25 men, give their blood sweet and tears, they are rewarded with a final Super game called The Super Bowl. But the Super Bowl is more than just an American football game, it's an opportunity to glamourize everything that is American. It's when Democrats and Republicans come together to Bless America. It starts with the singing of America the Beautiful AND the American National Anthem. That's 2 for the price of 1. 

And so what? American Football is a patriotic game played all across the United States. It's an American treasure and should be represented justly. And if other countries are allowed to have National Day's to commemorate their nationalism, why shouldn't the United States be allowed to do the same. With July 4th now just a mere public holiday, there is no bigger stage to celebrate America than the Super Bowl. It's just smart, strategic marketing.

But this year, immigrants of America tried to throw down a heist bigger than Peyton Manning's second quarter interception - they wanted to be seen as equals. Introducing Coke's America the Beautiful commercial in which America the Beautiful is sung in 7 different languages.

Let's watch, admire and awe.



And then the shit hit the proverbial fan that's not Made in America.

Maybe Coke thought that nobody would notice, but with all of America watching the telecast, people tend to notice things. As the game ended, everything seemed to be normal and everybody was looking around like nothing happened. And then the picks and shovels started to appear.

#SpeakAmerica

Rather than get into the politics and sub analytics of the commercial, I would rather spend time giving Coke credit. It was a valiant attempt. But even with an African American president, a Hollywood community run by people of Jewish origins and millions of hard working immigrants, it still showed how inequality is still prevalent in American society. That doesn't mean it won't change. Or that the commercial was not great. But to think that Coke would be able to run that spot, and not have anyone notice at the Super Bowl? You gotta have a lot of Coke and Balls to do that.

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